NRF Post Mortem, at glance
Now that NRF 2012, also known as Retail’s Big Show has concluded, it’s time for retailers, marketers, research analysts, consultants and technology vendors to take a collective deep breath, and reflect on the show it was, the opportunities it unraveled, the trends it highlighted and the challenges that still lay ahead of retailers. The show, based on sheer number of participants as published by NRF, was a huge success. No surprises here, NRF does a great job marketing the show as Mecca for breaking the retail barrier and making a splash onto to the big leagues. The show surpassed its own bigness by introducing Bill Clinton as keynote speaker on the opening day. The opulence and marketing spend exhibited by super large technology behemoths at the show is indicative of perhaps an alarming trend: is the show getting too big for its own good. When one sees exhibitors parading magicians, models, radio talk show hosts, coupled with promise of handing out 5$ complimentary Starbucks gift cards to coax, cajole and entice passer by simply to have a glimpse at wares on display in their booths, something seems to have gone awry. Pomp and show exhibited at the show appears particularly ‘out of place’ given the current economic backdrop and less than stellar US holiday season sales. One thing the show did get right is, as it always does , bringing together retailers, lending them a platform to voice the industry concerns to policy makers in Washington, and connecting them with their current solution providers to facilitate a dialogue about collaborating to deliver ultimate consumer and associate experience.
Bill Clinton, speech for an economic wisdom
Bill Clinton’s address was the main event among all industry sessions, and his talk did not disappoint. For a statesman who traveled over 100 countries since his retirement from an active duty, and currently running active projects in over 70 countries, his ability to still influence state policies is astounding. He talked about three main problems facing the world we live in: economic situation, widening gulf between rich and poor, and unsustainable production and consumption of resources. Clinton’s key to solving these problems lies in getting debt (both private and public) under control, attracting private moneys to create jobs, deeper investments in education, training, skill development and infrastructure, and to follow Brazil model of sustainable resource production and consumption policies. His response to a question about the best advice he ever received: ‘To take criticism seriously; most people take criticism personally, therefore, they do not take it seriously.’
Delivery promises: Insufficient key driver
In terms of drivers for retail technology investment at the show, unlike previous years, there was a general lack of any specific key driver such as deadline for PCI compliance. Among the biggest challenges that retailers are trying to get their arms around included: delivering on promise of offering an endless aisle to customer by enabling an Omni-channel shopping experience, customer data security, making sense of data from structured and unstructured ( e.g. social media, blogs) sources, enhancing in-store customer experience and providing productivity enhancing collaboration tools for associates. NRF should really take a good hard look at the format of the show to ensure that the spirit of bringing retailers and solution providers together doesn’t get drowned in a drive to make the show bigger, which in turns, makes it more expensive and ‘out of reach’ to new technology start-ups who might be equipped with clever ideas to solve retailers’ future problems. In the end, for an industry responsible for creating 1 in 4 jobs in US, and a primary driver of economic growth elsewhere, Retail’s Big Show must continue to strive to truly offer a common voice to its member retailers worldwide so as to influence policy makers in implementing legislature and tax policy that will enable and encourage retail growth for all retailers.











