Vision CRM Helps Retailers Exceed Customers’ Expectations
New York, NY – December 14, 2010 - Jesta I.S., Inc. a leading global supplier of enterprise business solutions for retailers, manufacturers and distributors focused in the soft goods and specialty industries, announced today that it will launch a new solution, Vision CRM (Customer Relationship Management) at the upcoming NRF 100th Annual Convention and Expo in New York from January 9th to 12th, 2011.
Customer Relationship Management is an invaluable tool for retailers as it provides several ways to identify and interact with a customer base that is becoming more sophisticated and has greater access to information than ever before. Having a CRM strategy is imperative to identify, nurture, and retain customers, and at the same time, reduce marketing costs and improve client service.
Jesta I.S.’ Vision CRM captures and manages essential customer information that retailers can leverage to better target customers. Purchase history, multiple addresses (including electronic addresses), contact information that respects privacy requirements, notes, and preferred language are just some of the elements that are made available within Vision CRM.
Vision CRM is fully integrated with Vision Store. All transaction details are captured and made available within Vision CRM right down to an individual discount on an individual item on a specific transaction. Further, marketing campaigns created within Vision CRM are seamlessly delivered and executed in Vision Store, rewarding loyal customers with specific incentives such as discounts, bonus points, or point multipliers. Measuring the success of those campaigns using Key Performance Indicators is an integral part of Vision CRM, with comparisons of the planned response rates to the actual rates, and analysis of the costs associated with the campaign.
“Customers today have a new set of expectations derived from different experiences. The good news is that they are very receptive to technologies that can meet these new expectations, and the better news is that with Vision CRM, retailers are in a position to exceed those expectations. Jesta I.S. solutions are constantly evolving to meet the ever changing needs of the soft goods and specialty industries. With Jesta I.S’ Vision CRM solution, retailers are able to connect with customers, tailor messages and offers with pinpoint accuracy, and measure the return on investment of every campaign.” declared Leslie Belcher, President of Jesta I.S. Inc.
About Vision CRM
Vision CRM is a powerful Customer Relationship Management system designed to target specific customer segments with specific incentives to bring them back into the store to buy more. Campaigns can be created for a selected group of customers who will be rewarded with dollar or percentage discounts, or points and points multiplier for making a purchase. Results of campaigns are captured and available for detailed analysis comparing, among other things, anticipated and actual response rates.
About Jesta I.S. Inc.
Jesta I.S. is a leading global supplier of enterprise business solutions for retailers, manufacturers and distributors focused in the soft goods and specialty industries. Jesta I.S. is recognized for its expertise, innovative products and services and its commitment to evolving business solutions in today’s rapidly changing business world. Jesta I.S.’ solutions process essential business management information for well known industry leaders including Perry Ellis International (NASDAQ: PERY), PUMA (German: PUM), Genesco Inc. (NYSE: GCO), Town Shoes Limited, Cole Haan, Haggar Clothing Co., Cavender’s Boot City and DSW Inc. (NYSE: DSW) as well as many others. Additional information is available at www.jestais.com
Copyright (2010) Jesta I.S. Inc. ALL RIGHTS RESERVED. All information contained in this document is the property of Jesta I.S. Inc. Vision Suite products are trademarks of Jesta I.S. Inc. All other company and product names are trademarks or service marks of their respective owners.
Jesta I.S. Inc.