International Duty Free Shops, Ltd. of Morocco Selects Jesta I.S. Vision Suite for Store Merchandising Operations.

Morocco Based Retailer to leverage Vision Suite to Help Improve Merchandising Planning, Inventory Management and Store Operations.

New York, NY – December 1, 2009 – Jesta I.S., a leading supplier of business solutions for the soft goods and specialty retail markets, announced today that, International Duty Free Shops, Ltd. of Morocco has selected the Vision Suite to help attain precision merchandising, maximize sales and increase customer service levels.

International Duty Free Shops, Ltd. (IDFS) offers a classic duty free assortment of tobacco, spirits, fragrances, cosmetics, confectionery and apparel to international travelers in its 12 airport locations throughout Morocco. The Retailer also offers a variety of products in its Diplomat outlet in downtown Rabat Morocco.

Having evaluated solutions from several vendors, IDFS chose Jesta I.S. for its comprehensive, integrated suite of applications with a clearly defined upgrade path. “As part of our objectives to improving our customer’s experience, we decided to upgrade our Retail Operations to a new-generation platform, which will deliver rapid customer service and enable fast-paced and transparent product replenishment“ stated Almario R. Quijano, General Manager of International Duty Free Shops, Ltd. of Morocco.

“IDFS understands the importance of strategic IT investment to support consumer satisfaction, especially in today’s economic climate,” said Leslie Belcher, President of Jesta I.S. “Jesta is pleased to provide IDFS with a solution that fits their business processes and vision for their company.”

Quijano also commented that, “The project also needs to address complexities such as controlling the sale of duty-free products, processing multi-currency transactions, dynamic currency conversion and faster transaction times. With Vision Store we believe that significant advancements will also be obtained with the introduction of automated global flight lookup and electronic reading of boarding cards at the point-of-sale. All these elements are important in ensuring that time-constrained customers could make purchases comfortably and quickly.”

Enabling IDFS to more profitably manage its business from head office to store, the Vision Suite includes Merchandising, Planning and POS applications. “We look forward to working closely with IDFS as they leverage the best practices and industry leading functionality our solution offers” added, Leslie Belcher.

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