International
Duty Free Shops, Ltd. of Morocco Selects Jesta I.S. Vision Suite for Store
and Merchandising Operations
Morocco
Based Retailer to leverage Vision Suite to Help Improve MerchandisingPlanning,
Inventory Management and Store Operations.
New York, NY – December 1, 2009
-Jesta I.S., a leading supplier of
business solutions for the soft goods and specialty retail markets, announced
today that, International Duty Free Shops, Ltd. of Morocco has selected the
Vision Suite to help attain precision merchandising, maximize sales and
increase customer service levels.
International Duty Free Shops, Ltd. (IDFS)
offers a classic duty free assortment of tobacco, spirits, fragrances,
cosmetics, confectionery and apparel to international travelers in its 12
airport locations throughout Morocco. The Retailer also offers a variety of
products in its Diplomat outlet in downtown Rabat Morocco.
Having evaluated solutions from several
vendors, IDFS chose Jesta I.S. for its comprehensive, integrated suite of
applications with a clearly defined upgrade path. “As part of our
objectives to improving our customer’s experience, we decided to upgrade
our Retail Operations to a new-generation platform, which will deliver rapid
customer service and enable fast-paced and
transparent product replenishment“
stated AlmarioR.Quijano, General Manager of International Duty Free Shops, Ltd.
of Morocco.
“IDFS understands the importance of
strategic IT investment to support consumer satisfaction, especially in
today’s economic climate,” said Leslie Belcher, President of Jesta
I.S. “Jesta is pleased to provide IDFS with a solution that fits their
business processes and vision for their company.”
Quijano also commented that, “The
project also needs to address complexities such as controlling the sale of
duty-free products, processing multi-currency transactions, dynamic currency
conversion and faster transaction times. With Vision Store we believe that
significant advancements will also be obtained with the introduction of
automated global flight lookup and electronic reading of boarding cards at the
point-of-sale. All these elements are important in ensuring that
time-constrained customers could make purchases comfortably and quickly.”
Enabling IDFS to more profitably manage its
business from head office to store, the Vision Suite includes Merchandising,
Planning and POS applications. “We look forward to working closely with
IDFS as they leverage the best practices and industry leading functionality our
solution offers” added, Leslie Belcher
About International
Duty Free Shops, Ltd. of Morocco
IDFS is the pioneer of travel retail in
Morocco delivering unparalleled value and satisfaction to its customers in the
last 20 years. It has remained at the forefront of the industry with its wide
product offering, competitive pricing, and excellent customer service ensuring
each guest a unique and memorable shopping experience. The company has
continually invested in developing new locations and refurbishing existing
stores to provide only the highest standard in travel retail. Today, IDFS
embarks on investment in information technology in line with its strategic
vision of sustainable growth and profitability. From its modest 100
square-meter shop in Casablanca in 1989, IDFS currently operates 12 airport
shops in 8 cities with an aggregate selling area of 2,136 square meters.
About Jesta I.S.
Jesta I.S. is a leading supplier of business
solutions leveraging more than 40 years of expertise in supply chain management
systems for manufacturers, distributors and retailers primarily in the soft
goods and specialty industries worldwide. Jesta I.S. is recognized for its
expertise, innovative products and services and its commitment to evolving
business solutions in today’s rapidly changing business world. Jesta
I.S.’ solutions process essential business management information for
well known industry leaders including Perry Ellis International (NASDAQ: PERY),
PUMA (German: PUM), Genesco Inc. (NYSE: GCO), Town Shoes Limited, Cole Haan,
Haggar Clothing Co., Cavender’s Boot City and DSW Inc. (NYSE: DSW) as
well as many others. Additional information is available at www.jestais.com
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Copyright (2009) Jesta I.S. Inc. ALL RIGHTS RESERVED. All
information contained in this document is the property of Jesta I.S. Inc.
Vision Merchandising, Vision Planning, and Vision Store are trademarks of Jesta
I.S. Inc. All other company and product names are trademarks or service marks
of their respective owners.
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Marketing
Jesta I.S.
(514) 925-5100