Town Shoes Inc. Upgrades its Retail
Enterprise Solution with Jesta I.S.
Upgrade
includes Vision Merchandising, Vision Analytics and the Vision Suite Data
Warehouse
New York, NY – December 08, 2009 -
Jesta I.S., a leading supplier of
software solutions for the soft goods and specialty markets, announced today
that Town Shoes a leading Canadian-based fashion footwear retailer has
successfully performed an upgrade of its retail enterprise system.
The upgrade to Vision Merchandising 11.0
included the Jesta Vision Analytics module. Vision Analytics provides Town
Shoes with the ability to view retail KPIs to help manage its business and
build unlimited reports. Town Shoes now has the capability to distribute
reports automatically using the report scheduler to persons or groups who can
drill-down through the executive dashboard to retrieve information about
business performance across the enterprise.
“It is very important to Town Shoes
that we retain the highest customer loyalty levels possible and to do so we
know that we need to have the right assortment of shoes for each store. With
Vision Merchandising and Vision Analytics we have gained further insight into
our selling patterns and customer buying preferences, in turn allowing for far
more accurate merchandise that meets each customer’s preferences.”
stated Peter Gerhardt, Chief Financial Officer, Town Shoes Inc.
Vision Merchandising 11.0 includes
enhancements to merchandise allocation providing Town Shoes with the ability to
fulfill demand by facilitating the distribution of the right merchandise to the
right stores and channels. Allocations created by Vision Merchandising are
based on fashion and season trends, customer demands, store, channel and
location attributes. Using Vision Merchandising Town Shoes can optimize
allocations at the item, SKU or store level to increase productivity through
automation and reduced distribution costs.
As a footwear retailer, it is important for
Town Shoes to arrive at the optimal size runs and pre-pack for styles selling
at locations with regional differences. Vision Merchandising 11.0 includes an
enhanced size and pack module, allowing Town Shoes to dynamically create size
pre-packs based on the size performance of select group of styles at a select
group of locations.
“Vision Merchandising automates many
processes for our clients while making merchandise recommendations that require
little to no merchant intervention. Over time we see customers relying more and
more on the application’s ability to automate business processes. The
upgrade of Vision Analytics and the inclusion of the Vision Suite data
warehouse will aid Town Shoes in its ability to generate not only the reports
they want, how they want them, but provide them with total visibility and the
intelligence needed in this competitive retail landscape,” stated Leslie
Belcher, President for Jesta I.S. Inc.
About Town Shoes Limited
Town Shoes Limited is a Toronto based
retailer operating more than 106 stores across the country under the Town Shoes
and The Shoe Company banners. Town Shoes is full service mall-based operation
offering high-grade women’s and men’s footwear and related fashion
accessories. The Shoe Company is a power center based big box operation,
offering footwear and related accessories for the entire family. The Shoe
Company is the largest operation of its kind in Canada. Additional information
is available at www.townshoes.com
About Jesta I.S.
Jesta I.S. is a leading supplier of business
solutions leveraging more than 40 years of expertise in supply chain management
systems for manufacturers, distributors and retailers primarily in the soft
goods and specialty industries worldwide. Jesta I.S. is recognized for its
expertise, innovative products and services and its commitment to evolving
business solutions in today’s rapidly changing business world. Jesta
I.S.’ solutions process essential business management information for
well known industry leaders including Perry Ellis International (NASDAQ: PERY),
PUMA AG (XETRA: PUMV.DE), Genesco Inc. (NYSE: GCO), Town Shoes Limited, Cole
Haan, Haggar Clothing Co., Cavender’s Boot City and DSW Inc. (NYSE: DSW)
as well as many others. Additional information is available at www.jestais.com
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Copyright (2009) Jesta I.S. Inc. ALL RIGHTS RESERVED. All
information contained in this document is the property of Jesta I.S. Inc.
Vision Merchandising and Vision Analytics are trademarks of Jesta I.S. Inc. All
other company and product names are trademarks or service marks of their
respective owners.
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Marketing
Jesta
I.S. Inc.
(514)
925-5100