Demand Forecasting for Fashion Apparel and Footwear: 5 Ways to Improve Accuracy
Demand forecasting is one of the bigger challenges for retailers, wholesalers and manufacturers who sell fashion apparel and footwear. Overly optimistic forecasts cause overstocks. And overstocks force markdowns, which in turn reduce revenue and profit. But pessimistic forecasts carry an opportunity cost for merchandise you could have sold at good margins but didn’t. Presales forecast error […]
