Mobile Apps in Retail, Who’s In?
Mobile apps are shaping the ways consumers interact with retail companies both on and offline. Apps continue to create a mass amount of buzz with new one’s constantly coming to fruition. The question is which retailers are successfully using mobile technology in creative ways to increase sales and their brand loyalty. Pharmaceutical retailers have been […]
Wearable Tech Series: Wearables’ Role in Retail
Place yourself in a store 10 or even 20 years from now. What do you see? Has the 4D store concept come to life? Is mobile as present as it is today or has wearable technology taken its place? Our questions could go on and on, but one thing is for sure, wearables will occupy […]
Real-Time Offers, Just for You
Real-Time Customer Offer Engines allow a retailer to deliver personalized promotions to target customers. These offers are based on real-time interactions and transactions that simultaneously trigger a reaction from a retailer. As these systems become more and more sophisticated, a consumer’s geo-location (in-store hotspot or GPS tracked), recent purchase or activity on social media can produce […]