What in the world is “Social Curation”? and why should it matter to retailers?
One of the latest buzzwords to hit the retail scope is social curation. Social curation refers to the notion of using data from consumers’ social media footprint to shape product assortment decisions. As the marketplace continues to be shaped by consumer demand, the need for retailers to gain insight into their market and to capitalize […]
Jest-A Good Deed
This past month, Victoria Rose, VP of Sales and Marketing at Jesta I.S., visited the Republic of Honduras as an official delegate of the Retail Orphan Initiative (RetailROI) in an effort to help children who are in need of basic care and support. What follows is an inspiring recap of her adventure. I have been […]
Showrooming vs. Reverse Showrooming
