Headquartered in Lakewood, CO, Christy Sports is one of the largest outdoor sports specialty retailers in the US. Christy Sports operates as an omnichannel retailer, rental house and custom/special order retailer.
Christy Sports has been aggressively acquiring similar specialty retailers for a few years. Each banner was operating individually which meant inconsistent data, multiple product catalogues, different processes and fragmented customer experiences.
Download this case study to learn the steps Christy Sports took to unify and centralize their multiple banners across the US and integrate key business processes to drive future growth. Plus find out how they did it with minimal disruption to their 60+ stores.