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How Retailers Have Responded to Store Openings During COVID-19

come in we're open sign

by Esther Bendayan  |  August 18, 2020

COVID-19 has fostered so much uncertainty regarding shopping in physical stores. Lower transmission numbers have now made shopping accessible in many areas, as long as the necessary precautions are taken. Wearing a mask and using hand sanitizer regularly are highly encouraged and, in some cases, mandatory. Many other safety regulations have been implemented by stores and retailers to ensure that their customers are in a safe environment.

Jesta’s core client base, particularly in the fashion, footwear, direct-to-consumer and omni commerce space, have put exemplary measures in place to ensure a safe and contactless shopping environment for customers and associates. Here are a few of the measures some Jesta I.S. clients have taken to keep everyone safe.

Harry Rosen

Harry Rosen, Canada’s luxury men’s wear store, has implemented various measures to ensure their clients are safe within their retail spaces. Physical distancing measures are enforced by limiting the number of clients within stores and by adding floor decals to illustrate appropriate spacing measures. In addition, all staff at retail locations wear masks and gloves. In an effort to minimize risk to customers, each garment that is tried on will be placed on a 24-hour quarantine before it can be tried on by others.


Our long-time client, Cavender’s, have also implemented various measures to ensure safety. Firstly, their return policy has been extended to ensure that clients don’t feel the need to enter their retail locations until they feel comfortable. In addition, online returns are available. Curbside pickup has also been implemented by the premier Western clothing store to encourage shopping from the safety of homes without the need to interact with many people.

Christy Sports

Christy Sports, a specialty ski and snowboard retailer, recently reopened their stores with limited occupancy. Most of their stores are limited to appointment-only browsing in order to ensure that all their customers and store associates are protected. In addition, Christy Sports has also implemented daily deep-cleaning procedures.

The global coronavirus outbreak represents an unparalleled time. Companies have to work quickly to adapt to changing standards in order to stay afloat. We’re grateful to our amazing clients who have worked hard to ensure that they’ve created an environment that’s safe and comfortable in the new normal.


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