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Jesta I.S. Announces the Launch of Its AI-Driven Advanced Analytics Platform

Snowflake Tableau PR

Montreal, QC, Canada (January 9, 2020) – Jesta I.S. Inc., a global leader in integrated ERP solutions for wholesalers and omnichannel retailers, is excited to announce the launch of its latest Vision CRM powered by Snowflake and Tableau. The newest Vision CRM builds on Jesta’s industry-leading Analytics foundation and leverages AI-powered algorithms to provide businesses with holistic insights on its customers across all channels.

Armed with powerful personalized views, businesses can segment shoppers and capitalize on system-suggested opportunities for converting them into loyal brand ambassadors. Vision CRM comes pre-loaded with automatic segmentation rules so businesses can easily see their “best customers,” “big spenders,” “recent customers,” “lost customers” and more. The auto segments are behavior-based, and can be customized and combined with traditional ones (gender, age etc.).

Snowflake’s cloud-based, multi-tenant platform boasts unparalleled agility coupled with rich visualizations enabled by Tableau. Vision CRM offers interactive data visualizations making analytics easy to digest and delivering unmatched views for users on desktops, tablets and smartphones. Vision CRM’s intuitive drag-and-drop enables faster deep diving and decision making.

“Data is the currency of the future,” said Arvind Gupta, President of Jesta I.S. “Vision CRM marries the immense power of the cloud coupled with the potential of AI to jump-start the next phase of Vision Analytics. Our industry-leading platform gives clients an exhaustive profile of shoppers for more agile business predictions, planning and execution.”

About Jesta I.S.: In business for more than 50 years, Jesta I.S. is a global supplier of integrated software solutions for retailers, wholesalers and manufacturers specializing in branded goods, apparel, footwear, hardlines, furniture and other speciality industries. Jesta’s end-to-end Vision Suite platform helps simplify the omnichannel journey from product design to direct-to-consumer deliveries. Customers include Designer Brands, Puma, Carter’s, Perry Ellis International, Genesco, Guess, Cole Haan, Harry Rosen and Stokes. For details, visit


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