by Jesta I.S. | April 21, 2022
Retail Rendez-Vous is a new and improved podcast where technology and retail meet. It features insightful conversations between technology leaders, retail executives and industry experts.
Episode 8 explores how loyalty touches every facet of unified commerce and reveals how retailers can cultivate loyalty that lasts with digital consumers of all generations.
Recently named as one of the Top 100 Retail Influencers by RETHINK Retail, our guest speaker and subject matter expert Jerry Sheldon, Analyst at IHL Group, contributes his expertise and dives deep into loyalty best practices. IHL Group is a global research and advisory firm for the retail and hospitality industries.
Listen to Episode 8: Digital Consumers & How to Cultivate Loyalty That Lasts >>
“When I think about loyalty, I look at it more holistically and it’s really about every touch point not just every touch point in the store,” said Jerry Sheldon, Analyst at IHL Group. “It’s the interaction with e-commerce and order management systems and the intersection where e-commerce, OMS and in-store collide.”
Digital has definitely disrupted the way people shop. It’s clear that consumer behaviors and preferences have changed with more and more consumers shopping online, especially Gen X, Y and Z who are somewhat averse to shopping in-store.
In this episode we answer:
• What are the significant components of customer loyalty?
• What keeps digital consumers loyal?
• How can retailers and brands incorporate the “right” technology and leverage it to improve customer experience?
• What does the future of loyalty look like?
Interested in being a guest speaker in an episode of Retail Rendez-Vous? Email Jesta’s Marketing Department at email@example.com.
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