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The New (Sustainable) Swag

Tags: NRF

by Camille Chin  |  January 7, 2020

According to the Advertising Specialty Institute, the average American has about 30 promotional items in their household. You are not exempt. Consider your desk pen. Chances are there’s a company logo on it. Ditto for your travel mug.

Promotional items are pervasive, even more so in the technology sector. The tech industry spent a whopping US$1.43 billion on promotional items in 2018 — up from US$1.08 billion the year before.

While some promo items are treasured and, if lucky, even become iconic — think Coca-Cola glassware, for example — the majority clutter cupboards and, worse, are tossed adding to landfills; unwanted bags, t-shirts and buttons are an environmental nightmare. Promo items with circuit boards and batteries make matters worse.

Enter sustainable freebies. San Francisco-based Branded Fruit specializes in, well, exactly that: promotional produce featuring company logos. Fruit and veggies are an eco-friendly, waste-free alternative to traditional swag. Even better: Branded Fruit works with local farms to source their produce. The logos on the fruits and veggies are non-edible and non-compostable, but edible logos are in the works.

The environment is very important to all of us at Jesta. Last year, we eliminated paper plates and plastic utensils from the company kitchen. At NRF 2020, we want to give booth visitors a green, branded experience — we’ll have fresh treats from Branded Fruit.

“Promotional products that aren’t kept and appreciated aren’t effective,” said Arvind Gupta, President of Jesta I.S. “Jesta wants to give visitors a new, environmentally responsible way to experience our brand. Everyone wants fruits and vegetables, and we think it’ll make a memorable impression.”

Branded Fruits’s most popular produce is avocados, but beets, bananas, clementines, limes, oranges, mangoes, pineapples and pomegranates are also in their logo lineup. What fruit or veggie do you think we’ve chosen for the Jesta logo?

Jesta I.S. will be at NRF 2020 Vision, Retail’s Big Show. Visit Jesta at Booth #3573 or schedule a meeting now.

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