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Canadian Armed Forces Exchange Selects Jesta I.S. to Enhance the Customer Experience for the Canadian Military Community

Canex Chooses Jesta I.S-02

The Canadian military stores will implement Jesta’s retail software solutions to provide their clients with a fluid omnichannel shopping experience

Montreal, QC – February 1, 2017 – Jesta I.S., a global leader in integrated ERP solutions for omnichannel retailing announced today that CANEX, the retail division of the Canadian Forces Morale and Welfare Services (CFMWS) has chosen Jesta’s end-to-end retail suite to elevate their point of sale, clienteling, head office merchandising capabilities and enable unified commerce in order to deliver an inspiring shopping experience to its members and customers.

CFMWS employs approximately 5,000 personnel located on military bases, wings, units, and at their headquarters in Ottawa, to serve both active duty and retired Canadian Armed Forces (CAF) personnel and their families. As a fundamentally social enterprise, CFMWS’ ultimate aim is to enhance the well-being and quality of life of the members of the military community through various divisional operations, including retail services. CANEX assists in meeting the myriad challenges of military life by anticipating and conveniently providing the goods and services needed by their members. This core mission ensures the operational readiness and effectiveness of the CAF and was the impetus for pursuing a revamp of the software solutions powering their core retail operations.

CANEX was looking to transform its operations and related processes based on proven best business practices for retail. Centralization of head office merchandising operations and empowering store associates with real-time decision support and customer management tools to deliver an exceptional shopping experience were at the core of this mandate. Therefore, the need for a holistic change arose not only from the perspective of customers, but also system users who were facing the challenge of navigating multiple disparate systems, manual processes and limited capabilities for enhanced marketing, key merchandising and analytics.

“We have been running on legacy systems that called for change, but the greater challenge was to find a partner that could not only provide us a single platform with all of our desired capabilities to manage our operations, but also lead us on a path towards becoming a true omni retail organization. We found Jesta to be a great fit. In particular, their expertise in enabling such a change by bringing best business practices to the table was something we needed”, says Larry Mohr, Senior Vice President of Commercial Services at CFMWS.

In order to deliver on the central promise of providing a seamless and rewarding shopping experience for its members, CANEX will leverage Jesta’s fully integrated omnichannel retail suite, comprised of merchandising, CRM, endless aisle management, point of sale, distributed order management and financial modules as well as advanced business intelligence, reporting and mobile capabilities. CANEX will use Jesta’s solutions to provide its patrons with various incentives such as member-only pricing, a loyalty program and an unbeatable “No Interest Credit Plan” for purchases.

CANEX will leverage Jesta’s end-to-end solutions to effectively support strategic business objectives and existing operations in both Canadian official languages of English and French. Jesta I.S. will also provide hosting and managed services as well as implementation and change management services to ensure a smooth transition onto the new platform.

Arvind Gupta, COO of Jesta I.S., states: “We are extremely proud to be partnering with CANEX as we strongly support and appreciate the key role they play in enhancing the morale and welfare of the Canadian military community. We are excited to embark on a project of this magnitude and feel inspired to partner with the CANEX leadership team in transforming the experience for associates at all levels within the organization. I am confident that Jesta’s industry-leading unified commerce platform will be instrumental in CANEX’s quest to provide a superlative shopping experience to the members of the CAF and their families.”

Moris Chemtov, President of Jesta I.S., adds: “This project holds great value for us at Jesta I.S. as it is, at its very core, about the welfare of Canadian troops and their families. We feel that we are the ideal technology partner to assist CANEX with both the technical and human aspects of a system change of this scope. Long-term partnership with our clients is a core tenet of Jesta’s DNA and we are looking forward to a fruitful and enduring relationship with CANEX.”

As the official retail operation of the CFMWS, CANEX has the motto of “serving those who serve” and they consistently strive to meet the unique challenges of military life with a curated and expansive product offering at its 36 physical locations across the country, as well as its online store at Through their selection of Jesta I.S., CANEX will continue to provide outstanding products and services to its members and will enrich their capabilities to reach even greater heights.



Established in 1968, CANEX, Canada’s Military Store, is a retail operation designed to meet the needs of the military community. CANEX provides quality goods at competitive prices, as well as first-rate customer service through a wide variety of outlets including retail stores, Express Marts (with and without gasoline pumps), grocery stores, food services, and concessions. CANEX operates its brick and mortar outlets at 36 locations across Canada with a presence in most provinces (excluding the territories). CANEX also has an e-commerce platform that offers a compelling online selection of military affinity products, brand name merchandise, extended aisles and much more. Proceeds from sales at CANEX are returned to Bases/Wings through CFMWS via grants in support of local morale & welfare activities. For more information on CANEX, please visit


About Jesta I.S., Inc.

Jesta I.S. is an international supplier of integrated software solutions for brand manufacturers, wholesalers and retailers looking to enable unified commerce. Jesta’s Vision Suite is a modular platform that eliminates the inefficiencies and inaccuracies of disjointed applications. It builds scalable business operations, helps increase market share and improves margins across the entire supply chain – from product design to omnichannel retail. Clients include Perry Ellis International, Puma, Genesco, J.McLaughlin, Town Shoes, Harry Rosen, Stokes, The Marine Corps Exchange, Cole Haan, Corporativo Ferrioni, DSW and Carter’s, among others. For more information, visit Merchandising ERP



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