Jesta I.S. Home ➞ Retail Management Suite ➞ Omni Store Platform ➞ CRM

Customer Insights

Capture invaluable omnichannel customer and transaction data to identify patterns and trends for data-driven strategies, including targeted marketing

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Personal

Customers have more power than ever. They can search, compare, read reviews and share feedback on brands, products, in-store interactions, customer service and more. As a result, the focus of many retail business’s has shifted from selling products and services to delivering personal shopping experiences that are unique and memorable.

Jesta’s Customer Insights (CRM) module is driven by Snowflake and Tableau. It leverages our Vision Analytics solution to deliver advanced and actionable multi-channel customer data via interactive visual analytics and UI/UX-optimized dashboards. Jesta’s CRM gives businesses the ability to create, edit and refine enterprise-specific customer segments based on user-defined parameters and then push them to POS-enabled systems for shopper incentives that actually connect.

Jesta’s CRM is AI-powered with the ability to “learn” from the past to help you more successfully segment shoppers, predict demand, optimize product mix and make more targeted purchase recommendations to strengthen omnichannel satisfaction and loyalty.

Find Meaningful Customer

Information

Discover the core features that make Jesta I.S. Omni Store Platform your ultimate choice for success:

The interactive data visualizations are easy to digest on desktops, tablets and smartphones; intuitive drag-and-drop features enable faster deep diving and decision making.
Purchase correlations can be drawn via the basket analysis tool, and both customer segments and purchase correlations can be saved to POS-enabled systems for smart, strategic, data-based promotions.
The CRM features a comments section for specific notes about each shopper, for example, details on when he/she is returning from holiday so their order can finally ship, which will further strengthen customer retention and loyalty.

Explore More Omni Store

Solutions

Gain robust sales capabilities for your front of house, and operational tools for your back of house, including unified loyalty, gift cards and customer insights.

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Empower your store associates with mobile capabilities for all transaction types, managing customer profiles and omnichannel orders.

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Achieve centralized management of your omnichannel promotions, gift cards and loyalty memberships as well as corporate customers, in-store surveys and more.

Intelligently fulfill your omnichannel orders from the most optimal site: a vendor, DC, 3PL provider or physical store. Leverage order rerouting and split orders.

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Optimize the management of your inbound and outbound store merchandise. Perform quick and easy mobile cycle counts to ensure inventory accuracy.

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Define your store layouts, methodically organize store merchandise and customize location rules so sorting and retrieving your inventory is fast and easy.

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Vastly expand your product offerings with no upfront costs. Enable global vendors to dropship customer orders for out-of-stock items and custom requests.

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Automatically identify suspicious store-level transactions in your data to reduce loss. Alerts on mobile devices notifies you of exceptions to prompt quick action.

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Achieve unified inventory and order visibility, enhance your space utilization and improve pick-pack-ship efficiency with desktop and mobile capabilities.

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Define your earn-and-burn rate, create point tiers, launch point promos. Shoppers can earn, track, redeem in store and online, and see updates in real time.

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Reconcile your POS and OMS data with the transactions and inventory data in your Merchandising applications to ensure accuracy, compliance and control.

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Capture invaluable omnichannel customer and transaction data to identify patterns and trends for data-driven strategies, including targeted marketing

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Transform real-time insights into strategic data-driven actions. Leverage predictive and prescriptive analytics based on market and performance data.

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Common

Questions

Have a question? Browse our FAQs. If your question isn’t answered here, please send us an email via our contact form.

Jesta I.S. Customer Insights software helps retailers capture, analyze, and act on omnichannel customer and transaction data. It gives businesses deeper visibility into buying patterns, preferences, and trends so they can support more informed marketing, merchandising, and customer engagement strategies.

Jesta Customer Insights helps retailers better understand their customers by consolidating data across channels and turning it into actionable analysis. Retailers can identify meaningful segments, monitor behavior in real time, and use those insights to refine campaigns, improve targeting, and make more customer-relevant decisions.

Yes. Jesta Customer Insights supports more personalized marketing by helping retailers analyze customer behavior, define audience segments, and identify trends that can shape more relevant promotions and engagement strategies. This helps brands connect with shoppers more effectively across the customer journey.

Jesta’s Customer Insights module offers capabilities such as omnichannel customer data analysis, real-time visibility, segmentation support, trend identification, mobile-friendly dashboards, and tools to help retailers track, predict, and act on customer behavior. As part of Jesta’s broader retail platform, it helps transform customer data into more strategic decision-making.

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