Electronic Express Selects Jesta I.S.’ Omnichannel Retail Suite

Electronics Retailer to Deploy Jesta’s Unified Commerce Platform to Elevate Client Experience and Fuel Growth

Montreal, QC – December 20, 2017 – Jesta I.S., a global leader in integrated solutions for omnichannel retailing, announced today that Electronic Express has selected Jesta’s state of the art retail platform to transform its enterprise capabilities, and to deliver an inspiring in-store and e-com experience to its customers and associates. Electronic Express will leverage Jesta’s best-in-class Merchandising, Point Of Sale, Gift Card, Loyalty, Distributed Order Management, Financials, and WMS modules, as well as advanced Business Intelligence, reporting and mobile capabilities.

Founded in 1983 as a single, 80 square foot store, Electronic Express has since expanded to become the largest independent consumer electronics and major appliances retailer in Tennessee. The Nashville-based company prides itself on delivering leading edge products at competitive prices, with a distinctly personalized approach to customer service.

As a result of their burgeoning online presence, Electronic Express was facing a significant challenge of integrating their online data with their in-store systems. “We were essentially operating in silos”, says Sam Yazdian, CEO, Electronic Express. “Providing the best customer experience is our top priority, but we were running on legacy systems that did not talk to each other, and it was preventing us from growing and delivering on our promise of a distinguished shopping experience for our customers”.

Electronic Express was looking for an integrated platform that would allow them to truly fulfill their vision of unified commerce. “We were searching for a holistic platform that would support our growth aspirations, and we found Jesta’s retail suite to be the perfect fit for us.”, continues Yazdian. “Not only did we align from a functional standpoint, but there was a great synergy between our two organizations as well.”

Leveraging Jesta’s flagship Vision Suite platform, Electronic Express will streamline and integrate every aspect of its business, from unified inventory management to store operations to business intelligence functionalities. A powerful distributed order management module will allow Electronic Express to process omnichannel orders originating from its network of store and e-com channels, while optimizing fulfillment and delivery based on customer preferences. Advanced analytics and mobile tools will enable strategic decision-making and enhance the shopping experience by fostering highly individualized interactions between clients and associates.

“We are thrilled to have the opportunity to partner with Electronic Express, a company that shares our people-first approach to business, as well as our core value of providing outstanding client service. We are confident that our unified commerce platform will enable Electronic Express to elevate their customer journey and fuel their expansive growth, and we are looking forward to working closely with them as we move to the next phase of this exciting project ”, says Moris Chemtov, President, Jesta I.S.

“Electronic Express is a unique retail business that has been very successful in navigating a tough environment by making a large assortment of products available to its customers, at their choice of shopping channels. Implementing the Vision platform will endow Electronic Express with a holistic understanding of its customers, while empowering associates with the agility to execute and elevate the shopping experience”, adds Arvind Gupta, COO, Jesta I.S. “After a rigorous evaluation process, we are thrilled to be chosen as Electronic Express’ technology partner. I look forward to implementing best business practices, supply chain agility and a unified customer view as they deploy this strategic platform across their enterprise.”

About Electronic Express

Electronic Express is a consumer electronic retail business based in Nashville, Tennessee. Since opening its first location in 1983, Electronic Express has taken pride in offering customers name brand, quality products at prices that will beat any competitor. This philosophy has helped Electronic Express grow into an industry leader in the Tennessee area and online at From selling portable radios in the 80’s to selling TVs, Electronics, Appliances, and Home Goods today, Electronic Express offers the best products for the home or on the go. Electronic Express currently has 16 retail locations around Tennessee and North Alabama with plans for expansion. As numerous satisfied customers have come to depend on, Electronic Express not only offers products and services that are reliable, but a professional team of experts that are waiting to help. At Electronic Express and, we make it happen.

About Jesta I.S., Inc.

Jesta I.S. is an international supplier of integrated software solutions for brand manufacturers, wholesalers and retailers specializing in apparel, footwear and hard goods verticals. Jesta’s Vision Suite is a modular software platform that helps simplify the omnichannel journey for retailers and wholesalers – from PLM to POS. With 48 years in the business, Jesta I.S. has the experience and resources to help with the technology aspect, the human factor and everything in between. Customers include Perry Ellis International, Puma, Harry Rosen, Genesco, Town Shoes, Peter Harris Clothes, The Marine Corps Exchange, Cole Haan, DSW, Carter’s, Canadian Armed Forces and Stokes, among others. For more information, visit

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