Jesta I.S. Leverages AI to Enhance Its Vision CRM Solution and Give Omnichannel Retailers Deeper Visual Insights for Customer Engagement Success

Tags: analytics CRM unified commerce Vision Suite solutions

Montreal, QC, Canada (June 25, 2020) – Jesta I.S. Inc., a global leader in integrated ERP and unified commerce solutions for wholesalers and omnichannel retailers, has expanded its state-of-the-art Vision CRM product with the release of its latest version. The inaugural launch of Jesta’s all-new, cloud-based, AI-driven Vision CRM platform powered by Snowflake and Tableau was in January 2020. Vision CRM builds on Jesta’s industry-leading Vision Analytics solution, which provides agile and actionable insights on customers across all channels.

The extended Vision CRM delivers powerful, interactive, visual analytics via multiple UI/UX-optimized dashboards. Pre-built dashboards are easily configurable and come with several pre-crunched customer segments that enable fast, immediate, out-of-the-box analysis. The segments are based on industry-standard criteria including recency, frequency and monetary measures. Filters can be selected for deeper individual shopper insights: channels frequented, total number of orders, products ordered/returned, average order value/price point and top categories shopped are invaluable additional metrics.

Vision CRM also gives businesses the ability to create, edit and refine advanced, cross-channel, business-specific customer segments based on user-defined parameters: demographics, product specifications, past/predicted shopping behavior and customer lifetime value. The segments are visible across all of Jesta’s unified commerce solutions including Vision POS Store and can be seamlessly pushed to other Point of Sale-enabled systems for the creation of personalized data-driven promotions that boost customer engagement/reengagement. Segments can also be imported into a business’s preferred marketing automation platform for strategic, value-added campaigns.

Jesta’s Vision CRM also features robust at-a-glance visuals of a business’s enterprise-wide performance. Color-coded snapshots quickly communicate which sites, departments, products and more are receiving the most sales at any given time. Histograms that display enterprise-wide customer retention and acquisition metrics are other actionable metrics that businesses can leverage to better connect with customers and bring inactive ones back.

“Jesta’s Vision CRM is a one-stop, customer experience management platform for enterprises in a multichannel retail environment,” said Arvind Gupta, President of Jesta I.S. “By offering a 360-degree view of each and every customer journey across all shopping channels, we’ve leveraged best-of-breed technologies to give retailers advanced abilities to drive personalized promotions, memberships and other shopper incentives that give customers real value.”

About Jesta I.S.: In business for more than 50 years, Jesta I.S. is a global supplier of integrated software solutions for retailers, wholesalers and manufacturers specializing in branded goods, apparel, footwear, hardlines, furniture and other speciality industries. Jesta’s end-to-end Vision Suite helps simplify the omnichannel journey from product design to direct-to-consumer deliveries. Customers include Designer Brands, Puma, Carter’s, Perry Ellis International, Genesco, Guess, Cole Haan, Harry Rosen and Stokes. For details, visit

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