Analytics are invaluable particularly when you can do more than just analyze it. Capture, comment on, edit, share and tag Snowflake-driven insights directly on your Tableau interface without first having to exit the application to navigate to another. Initiate a conversation, create an alert or dive for details from your current desktop screen, tablet or smartphone because, seriously, analytics and action shouldn’t exist in two different places.
Converging insight with action will shorten decision-making time and decision-making effort. It will also make real-time data more accessible within workflows enabling more people in different departments to incorporate data into crucial everyday decisions. Behavior-based customer segments can be pushed to Jesta’s Point-of-Sale platform, for example, for the creation of targeted promotions.
According to a 2016 Forrester report, 74% of businesses say they want to be “data-driven,” but only 29% are successful at connecting analytics to action. Actionable analytics will help businesses understand customer data and uncover shopping trends, and then act intelligently without delay to improve retention, foster loyalty and strengthen financial performance.
Users can take immediate action without having to leave their analytics workflow.
Data can be pushed to your Merchandising and Point-of-Sale platforms for data-driven decisions.
Mobile analytics enables users to initiate outcomes wherever they are physically.
Embedded analytics can introduce insights to different platform like a specific report in Point-of-Sale, for example.
Non-Tableau users — whether internal or external — can be invited into the conversation using built-in governance and security features.