by Jesta I.S. | August 25, 2021
Jesta I.S.’s podcast Taking Stock: Talking All Things Retail is about retail technology in an omnichannel world. Each episode features insightful conversations between technology leaders, retail executives and industry subject matter experts.
Episode 6 of Taking Stock features Norbert Altenstad, Director of Sales and Marketing at Jesta I.S., with Eric Matusiak, President at 63 Advisors. Jesta I.S. is a global developer and provider of enterprise software solutions for retailers, wholesalers and brand manufacturers. 63 Advisors is a boutique consulting firm focused on the retail and broader consumer business sector.
Listen to Episode 6: Innovative Ways to Build Omnichannel Rewards Programs and Inspire Customer Loyalty >>
The podcast on omnichannel rewards programs begins by exploring the steps that retailers need to take to launch their loyalty transformation.
“It is a journey,” Eric Matusiak, President at 63 Advisors, said. “Clients can go through three stages. The first stage is a basic points program, but very basic things that I still see many retailers are not that clean at is just identifying who their customers are.”
“Customers must be uniquely captured somewhere,” he continued. “Of course, respecting privacy legislation, they must opt in to provide names, customer numbers, the tracking of purchase history. This is foundational information that you need to move to the next stage where you can then start mining that customer information to create proactive offers.”
The podcast continues to explore additional steps that retailers need to take to launch their loyalty transformation.
Tune in to get tips on how to:
• create a focused plan: are points important to your customers or is your brand’s commitment to social responsibility what really resonates with them?
• leverage third-parties or coalition programs such as Air Miles
• apply best practices: digital-first, short-time to initial reward, a personalized touch
Interested in being a guest speaker in an episode of Taking Stock: Talking All Things Retail? Email Jesta’s Marketing Department at marketing@jestais.com.
