by Jesta I.S. | September 14, 2021
Jesta I.S.’s podcast Taking Stock: Talking All Things Retail is about retail technology in an omnichannel world. Each episode features insightful conversations between technology leaders, retail executives and industry subject matter experts. Episode 7 examines retail strategies of the past that have made a comeback — albeit in new, technology-driven ways.
The podcast features Norbert Altenstad, Director of Sales and Marketing at Jesta I.S., and Judith Kangas, Manager of Business Development and Strategic Alliances at Jesta I.S., with Robert Amster, Principal at The Retail Technology Group. Jesta I.S. is a global developer and provider of enterprise software solutions for retailers, wholesalers and brand manufacturers. The Retail Technology Group provides a wide range of information systems and technology consulting to the retail industry.
Listen to Episode 7: How Retail Has Come Full Circle From the Milk Man and Avon Lady to Direct-to-Consumer >>
“We don’t get milk from the milk man anymore, but if we go online at 10am, we can get our milk delivered to us probably by noon and this is due to technology,” said Bob Amster, Principal at The Retail Technology Group. “In terms of concepts, nothing has changed, but the technology has helped to enhance the entire expedience. Consumers seem to be more starved for time then they were in the past and therefore they need the speed of response.”
“Through technology, including clienteling and customer relationship management tools, I think we’ve gone back to the Avon Lady, but from a digital point of view,” added Judith Kangas, Manager of Business Development and Strategic Alliances at Jesta I.S. “I order from Amazon occasionally and I literally get it overnight. Then there’s follow-up: How did you enjoy the product? Did it serve your needs etc.? Returns are very easy as well. Technology has really enhanced that Avon Lady story to make us much more satisfied to go online.”
The podcast explores other exciting ways that technology is reshaping “what was” to “what is.” Tune in for more fun, past-to-present insights:
• Are Social Influencers the new Avon Ladies?
• Is By Now, Pay Later (BNPL) simply Layaway?
• Will digital wallets replace cash and credit cards?
• Is Buy Online, Pickup In Store (BOPIS) reminiscent of Consumers Distributing?
Interested in being a guest speaker in an episode of Taking Stock: Talking All Things Retail? Email Jesta’s Marketing Department at marketing@jestais.com.
