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Town Shoes and Jesta I.S. Extend Partnership at Sterling Shoes

Town Shoes Store powered by Jesta I.S. POS software

Sterling Shoes to implement Jesta I.S.’ Vision Merchandising and Vision Store across Canada

New York, NY – July 25, 2012 – Jesta I.S. Inc., a leading provider of enterprise business solutions for retailers, manufacturers and distributors primarily in the apparel, footwear and soft goods industries worldwide, announced today that Town Shoes, a leading shoe retailer in Canada, will integrate its growing portfolio of businesses using solutions from Jesta I.S. as its core technology backbone.

With the most recent acquisition of the Sterling Shoes brand, Town Shoes added an additional 69 store fronts. The need for a solution that could bring about efficiencies in managing store operations at Sterling stores quickly became apparent. Town Shoes selected Jesta I.S.’ Vision Store POS system in order to achieve this. The system leverages the integrated data foundation with Vision Suite, and delivers seamless process integration at head office and distributed sales channel environments. The Vision Store solution promises to amplify the overall value via mobile devices and innovative architecture.

Town Shoes has a longstanding relationship with Jesta I.S. This latest deal marks a new stage with the goal of standardizing and transforming core IT infrastructure at Town Shoes. Town Shoes is a mid-size business that is growing very aggressively across multiple regions and cities in Canada. As the business expanded into other markets and brands, it needed a technology engine that was integrated, scalable and delivered maximum performance. Town Shoes chose Jesta I.S. to help create a holistic approach, enabling it to gain visibility and leverage best practices across all business divisions. With Vision Store and mobile apps, the company will be able to empower store associates, store managers and customers. Town Shoes is looking forward to a rapid deployment of the Vision Store and Vision Mobile solutions at all 69 Sterling Shoes stores by engaging the Jesta I.S. Professional Services team.

“Town Shoes has entered a very exciting phase in its growth, and as we look to the future, we are pleased to extend our partnership with Jesta I.S. that has always been a true technology and business partner in our quest to be the best in the shoe business across Canada”, said Peter Gerhardt, CFO of Town Shoes.

“Town Shoes has always been an early adopter of new technologies that deliver the best service to its customers. We are thrilled to be at the forefront of solution providers that leverage the latest in mobile and enterprise technologies to help deliver the ultimate business performance for our customers”, said Arvind Gupta, EVP of Development and Client Strategies at Jesta I.S.

About Town Shoes Limited

Town Shoes Limited is a Toronto based retailer operating more than two hundred stores across the country under the Town Shoes, The Shoe Company and Sterling Shoes banners. Town Shoes is full service mall-based operation offering high-grade women’s and men’s footwear and related fashion accessories. The Shoe Company is a power center based big box operation, offering footwear and related accessories for the entire family. The Shoe Company is the largest operation of its kind in Canada. Additional information is available at ;

About Jesta I.S.

Jesta I.S. is a leading supplier of enterprise business solutions for retailers, manufacturers and distributors in the apparel, footwear and specialty industries worldwide. Jesta I.S. is recognized for its expertise, innovative products and services as well as its commitment to delivering efficient business solutions in today’s consumer-oriented marketplace. Jesta I.S.’ solutions support essential business management information for global industry leaders including Perry Ellis International (NASDAQ: PERY), PUMA (German: PUM), Genesco Inc. (NYSE: GCO), Town Shoes Limited, Cole Haan, Cavender’s Boot City, DSW Inc. (NYSE: DSW), A|wear, Lotus Supercenter, Fanvision as well as many others.


Copyright (2012) Jesta I.S. Inc. ALL RIGHTS RESERVED. All information contained in this document is the property of Jesta I.S. Inc. Vision Store, is a trademark of Jesta I.S. Inc. All other company and product names are trademarks or service marks of their respective owners.


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