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Town Shoes Strengthens its Relationship with Jesta I.S. by Implementing Its Distributed Order Management solution

Online Ecommerce Shoes Shopping

A natural complement to their current suite of solutions from Jesta I.S., Town Shoes looks to take the offensive on eCommerce.

Montreal, QC – May 6, 2013 – Getting fashionable shoes and handbags at a great price online just got easier with today’s announcement of Jesta I.S. expanding their relationship with Town Shoes to include the implementation of the omnichannel order management capabilities delivered by Vision e-DOM. Jesta I.S., a global leading provider of enterprise business solutions for apparel, footwear, and accessories organizations, will provide Town Shoes, a multi-channel retailer of brand name footwear and handbags, endless aisle for their popular franchise.

In deciding to implement Jesta I.S., Town Shoes will further leverage its existing IT infrastructure, at the backbone of which are Vision Merchandising and Vision Store Systems. Delivering significant agility in moving multi-channel inventory for both brick and mortar and eCommerce channels, as well as tapping into existing inventory for seamlessly fulfilling web orders, Vision e-DOM will directly add to Town Shoes’ bottom line.

“We were looking for a fully integrated and dynamic distributed order management system to efficiently fulfill our web orders by drawing from our in-store inventory. Jesta has been a great partner of Town Shoes and their Vision Suite has been a key pillar within our IT strategy. The implementation of Vision e-DOM will improve our web order fulfillment and shipment time matrices to increase our customer loyalty”, said Peter Gerhardt, CFO at Town Shoes.

With over sixty years in retail, Town Shoes is the destination for the widest selection of on-trend footwear and handbags. With the rapid pace of eCommerce, Town Shoes required a distributed  order management system that would seamlessly leverage a common pool of inventory for both online and brick and mortar channels. Retaining the highest customer loyalty levels possible is paramount to Town Shoes business strategy. The brand will solidify customer loyalty by offering an unprecedented assortment of goods and shorter order fulfillment lead times. Jesta’s solutions drastically reduces shipping times by executing orders from store locations closest to the customer while providing real-time visibility and tracking to both Town Shoes and its customers.

“We are excited to extend our partnership with Town Shoes by enabling them to offer their customers an endless aisle of product assortment. I’m particularly impressed with the vision of Towns Shoes’ leadership to embark on a common multi-channel inventory journey, and I’m very pleased to deliver our true cross channel order management solution to help them along the way.” said Arvind Gupta, COO at Jesta I.S.



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