One of the latest buzzwords to hit the retail scope is social curation. Social curation refers to the notion of using data from consumers’ social media footprint to shape product assortment decisions.
As the marketplace continues to be shaped by consumer demand, the need for retailers to gain insight into their market and to capitalize has become increasingly important. Trends are coming and going at a rapid speed as the accessibility to information becomes easier. Shoppers are searching for personalization in their choice both in-store and online. They are much more likely to purchase a product with attributes that are suited towards them, rather than something generic.
As social curation becomes more relevant, it will allow retailers to use real-time information to curve product strategies and placement.
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