Experiential Retail: Why It’s Necessary Especially Now
by Camille Chin | April 16, 2020 Attention retail industry: brick-and-mortar stores aren’t primarily for products anymore; they’re for “brand experiences.” Technology (among other things) has changed the way we shop; today we browse and buy online from our home, work and even during our commute. Speed, convenience and now safety, it seems, has overpowered, […]
The Importance of Repeat Customers and Building a Brand Community
by Esther Bendayan | April 8, 2020 Retail is changing. Today, people are craving a sense of community more than ever. This means that in order to be competitive, retailers must foster communities built of loyal consumers. According to the online marketing research company Constant Contact, loyal, repeat customers spend up to three times more […]
