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Super Bowl: a Time for Retail

Super Bowl

Super Bowl XLVIII is just around the corner, with the big game taking place at MetLife Stadium in New Jersey. An expected 400,000 visitors will flock to the New York and New Jersey area and generate an estimated $600 million in revenue.

A surprisingly big winner in revenue will come to retailers in the area. Visitors and locals alike will be feeling the football buzz, wanting to get their hands on their team gear and exclusive items offered at retailers across the area.

Bloomingdale’s will be auctioning football helmets designed by members of the Council of Fashion Designers of America.  To promote the initiative, their window displays will celebrate the unification of the sport of football and fashion. Bloomingdale’s will also be offering limited edition merchandise commemorating the event, available both in-store and online. Pop up Bloomindale’s shops will also be built to sell Super-Bowl merchandise throughout the New York area.

Macy’s is also taking great advantage of the event. Their iconic Herald Square store will entertain with a Super Bowl related video projected on the outside of the building. A 36,000-square-foot store will be setup up (operated Lids) with strictly NFL merchandise to tickle the fancy of every football fan.

Saks Fifth Avenue is preparing specially designed merchandise for this year’s Super Bowl. As well, they will have special events and experiences happening in their store.

Not only is it about the big game and junk food, Super Bowl is also a time to celebrate fashion.

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