Social Commerce in a Multi-Channel World
Gartner defines social commerce as the use of “social network sites to convert a commerce transaction”. Through social media we are known to give context to products. This can be done through many user generated initiatives. The use of Facebook, Twitter, Pinterest and many other social communities in the retail space are becoming increasingly prominent. […]
The Top 5 Challenges in Sourcing & Demand
Our team at Jesta has extensive experience communicating and working closely with wholesale professionals. We are proud that our involvement in the industry dates back to the 1980s. I suppose you could say that we grew up alongside the industry and evolved with it. In the last 30 years, we have witnessed a common thread […]
Creating Experiences: Mobile POS
Creating a meaningful and memorable customer experience is vital to the success of any retail operation. There’s no doubt that today’s shoppers are focused on their particular individuality and expect to be treated with personally tailored services. How can retailers ensure such high levels of individual satisfaction, when their assortments are planned on a mass […]
